“Acumen has been an integral part of the Etihad Design Consortium, playing a crucial role in bringing to reality Etihad Airways’ vision of sophisticated flying. From the first blue-sky concept designs, through to the development of the conceptual kinematics and product styling, we have relied on their expertise as innovative seat designers to set a new benchmark in luxury air travel”
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‘During successive steps of brainstorming, detail design development and prototyping the Acumen team impressed us with their ability to synthesize research data, interpret regulatory requirements and generate appealing and astute designs rapidly’
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‘During the more extensive design effort on the Delta vantage product, Acumen truly showcased its breadth of talent. Given only a Delta brand brief, Acumen created a range of styles and design concepts, all of which effectively incorporated desired brand characteristics’
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‘Acumen has become an integral part of the Delta team over the past several years. Most recently Acumen has worked with us on a new flat bed seat that we are retrofitting on the B747-400’s They work very closely with the Product department, Engineering department and our Project Management. We all think of them as part of delta, as they represent our needs exceptionally well as we push for design improvements with the manufacturer(s).’
‘In fact, not only has Acumen provided flawless designs that the customer will definitely notice, but they have also saved Delta precious time throughout the project’
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‘Over the last year, Acumen has creatively developed concepts with a team from British airways and the manufacturer. This has involved the creative concepts, development via drawings, scale and full size mock-ups and on site presence at the manufacturers.
The project has been extremely challenging and Acumen has always matched or exceeded British Airway’s expectations’
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‘I would not hesitate to recommend Acumen’s blend of creativity, commitment and pragmatism to anyone seeking to challenge the status quo in their business’
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‘In spite of this, Acumen accepted the challenges and responded with a ‘can do’ attitude. The result was a quality product that showed off the aircraft concept in an exceptional manner’
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‘I would have no hesitation in recommending Acumen as a most professional, creative practice, capable of successfully integrating not only a client’s functional but also branding requirements into compelling solutions’
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‘Acumen has, at all times, provided the highest quality work producing innovative solutions to meet our specialist technical criteria. Their projects have also been produced on time, in a cost effective manner.’