Acumen Design Associates | Transport and Product Design Consultancy | London UK

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The 'Aura' business class seat was successfully launched at the Aircraft Interiors Expo, in Hamburg 2006. Aura's unique and striking aesthetic is inspired by leading trends in automotive design.

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'Aura' boasts a number of innovative and unique features, including flexible privacy, sculpted armrests and ample stowage to enhance premium passenger experience.

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Small sample of sketches produced to explore various designs and functionality, and to refine preferred concepts.

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Aura’s innovative modular design enables it to be configured as a short-pitched (angled bed) or long-pitched (lay flat bed) product. Giving the manufacturer more flexibility when approaching an airline.

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The 'Aura' business class seat was successfully launched at the Aircraft Interiors Expo, in Hamburg 2006.

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New and traditional surface materials combine to enhance Aura's unique automotive inspired aesthetic.

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Sculpted armrests allow 'Aura' to maximise seat width to increase comfort for seating, relaxing and sleeping.

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The unique sculpted armrest design is cut and styled to add an extra 2.5” of width to the seat, creating 11 percent more bed space when compared to other leading products.

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The 'Aura' seat offers the highest levels of innovation, style and comfort.

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Unique centre console incorporates sculpted armrests which can be raised to increase privacy between passengers and increase bed width.

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Automotive inspired styling can be seen throughout the seat.

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As a lay flat bed, 'Aura' offers flexible privacy and an uncompromised full width bed.

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Exploration of colour and trim options for different airlines.

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'Aura' has already been successfully launched with over ten airlines, and continues to attract new customers, making it one of the most successful products in the Boeing 787 catalogue.