Acumen Design Associates | Transport and Product Design Consultancy | London UK

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Invented by Acumen for British Airways in 1996, The Bed-In-The-Sky was the first lay-flat seating product in the history of commercial aviation. This ground-breaking product revolutionised the aircraft interiors industry and blazed the trail for the lay flat premium seating market as we know it today.

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Since its launch, the revolutionary 'herringbone' layout has been replicated by many competitor airlines.

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Early sketch showing Acumen's vision to redefine first class travel.

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Detailed sketches exploring seat functionality, packaging and styling.

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