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Acumen Design Associates has been recognised by The International Yacht and Aviation Awards as winner of the 2015 First Class Commercial Cabin category for its design work on Etihad Airways’ ‘First Apartments’ beating both Emirates and Cathay Pacific. The International Yacht and Aviation Awards are hosted by Design et al, a leading UK interior design magazine, and celebrate international excellence in marine and aircraft interior innovation, annually rewarding outstanding interior design products and concepts at the awards ceremony in Venice.
 
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Short listed entries are presented online and voting is open to industry professionals as well as Design et al readers, clients and customers. Award winners are therefore globally recognised as leaders in design for the marine and aircraft industries. Over 8000 votes were received making this a record year for industry participation.
 
As part of the Etihad Design Consortium (EDC), Acumen Design Associates were responsible for all on-board seating design for the new Etihad Airbus A380 airliner, including the three-room VIP suite ‘The Residence by Etihad’, the First Class ‘First Apartments’ and the ‘Business Studio’.
 
Ian Dryburgh, CEO and Founder of Acumen Design Associates, comments: “With the introduction of these class-leading products Etihad Airways can justifiably claim to be the best airline in the world. This level of innovation has been driven by Etihad’s desire to delight and surprise their guests.
“The cabin design incorporates several world firsts and provides unprecedented personal space enabling a new level of privacy, luxury and relaxation on a commercial aircraft that will set the standard for air travel in the future.
“Winning The International Yacht and Aviation Awards is a huge compliment to the project’s planning and execution and demonstrate the value that design thinking can bring to differentiate a global brand.”