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This years PEX 2015 keynote speech in Hamburg was delivered by Acumen’s Anthony Harcup. The body of the speech focused on Etihad’s unique guest-centric approach to creating what has become widely recognised as the most customised commercial aircraft interior in aviation history.

As design-lead for the premium cabin, Anthony shared the unique journey of the design process from the seating brief definition and industry benchmarking, right through to the design implementation and certification challenges.

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The conference was attended by a broad cross-section of industry executives including Airlines, Airframe Manufacturers, Interiors Manufacturers, IFE suppliers, Catering, Systems, Design and Branding.

The speech also included contributions from Etihad Guest Experience VP Calum Laming, and fellow EDC team members Mike Crump from Honour Branding, Adam White from FactoryDesign