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We are delighted to report that the Ora round paper towel has won in the Household Product category at the Grocer Awards 2014. The awards ceremony was held at the Marriott Grosvenor Square, London. Oday Abbosh – CEO of Better All Round collected the award.


The Grocer New Product Awards celebrate and reward outstanding innovation in the UK FMCG sector in both non-food and food categories. Winners were chosen from branded grocery products that have been introduced, developed and sold between 1 January 2013 and 28 February 2014. Ora was the winner in the household category chosen by consumers and a panel of product experts.


Ora is now in 524 Tesco stores nationwide. Acumen Design Associates are co-inventors of the product and founding members of Better All Round.

Consumer, Ora, Paper Towel, PRESS, Product