This Overall Winner category is an ‘SBID choice’ award and is given to the project that comes out on top after an amalgamation of both judges and public votes. The award was presented at the SBID Award Ceremony at London’s prestigious Dorchester Hotel.
The first of the new Airbus A380 aircraft will be rolled out this December. The ‘First Apartments’ are the world’s largest, most luxurious and highly customised First Class airline suites, achieved via a revolutionary patent pending cabin layout.
The cabin design incorporates several world firsts and provides unprecedented personal space enabling a new level of privacy, luxury and relaxation on a commercial aircraft that will set the standard for air travel in the future.
Winning the SBID choice award is a huge compliment to the project’s planning and execution and demonstrates the value that design thinking can bring to differentiate a global brand.