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Jenny choi

Jenny Choi

With her roots in luxury fashion embroidery and textiles, Jenny’s major passions lie in incorporating innovation into CMF design practices. In her journey as a CMF designer, she has a diverse range of experience in aviation, rail, and private cliental projects where she has re-innovated and elevated product appeal. Her strengths are in offering a personalised experience to each customer, supported by a compelling brand CMF narrative. In her latest initiatives, she is on the forefront of industry developments by championing innovative, sustainable material solutions to push responsible standards within the aviation industry.