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Acumen Design Associates

Optima

Beyond Design

We design pioneering products and create engaging brand experiences that transform the way people live and move.

Ora Kitchen Paper Towel

Collaborative

We work with like-minded clients and partners to shape big ideas into reality, with thoughtful and inspired design.

Inventive Spirit

We are an accomplished team of innovators, designers and visionaries, that are not afraid to question and challenge the status quo.

Our Work

Our best work not only meets the client's brief but the ambitious standards we set for ourselves. It is innovative and practical, but above all challenges the status quo and often has a profound effect on our client's business and the industry in which they operate. Our work aims to have a social impact and alters the way in which people live and move.

We have worked with many of the world's leading brands, manufacturers and entrepreneurs in sectors as diverse as transportation, life sciences and consumer products. Much of our work has been recognised with awards and global acclaim. You can read more about some of the innovative products and experiences we have designed in our projects and news section.

Clients

From world-class airlines to cruise lines. From start-ups to renowned brands.
Airbus logo
British Airways logo
Etihad logo
Air Canada logo
Delta logo
jetBlue logo
ANA logo
United logo
Recaro logo
Adient logo
Consuma logo
Sky Medical Technology logo
Safran logo
P&O Cruises logo
Cathay Pacific logo

News

Extendable lavatory brings comfort and dignity back to passengers

Dignity is coming back to the airline lavatory, which in recent years has been a source of growing complaints from passengers. At best they find newly slimmed-down lavatories on narrowbody aircraft difficult to move in, or more seriously have to enter backwards if they cannot turn around once inside. Visits to constrained lavatories will grow as narrowbody aircraft fly more…

JetBlue unveils new cabin interior

JetBlue unveils new A321neo cabin interior with seat 'backpack' stowage systems and a redesigned snack station renamed 'The Pantry'.