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Acumen Design Associates


Beyond Design

We design pioneering products and create engaging brand experiences that transform the way people live and move.

Ora Kitchen Paper Towel


We work with like-minded clients and partners to shape big ideas into reality, with thoughtful and inspired design.


Inventive Spirit

We are an accomplished team of innovators, designers and visionaries, that are not afraid to question and challenge the status quo.

Our Work

Our best work not only meets the client's brief but the ambitious standards we set for ourselves. It is innovative and practical, but above all challenges the status quo and often has a profound effect on our client's business and the industry in which they operate. Our work aims to have a social impact and alters the way in which people live and move.

We have worked with many of the world's leading brands, manufacturers and entrepreneurs in sectors as diverse as transportation, life sciences and consumer products. Much of our work has been recognised with awards and global acclaim. You can read more about some of the innovative products and experiences we have designed in our projects and news section.


From world-class airlines to cruise lines. From start-ups to renowned brands.
Airbus logo
British Airways logo
Etihad logo
Air Canada logo
Delta logo
jetBlue logo
ANA logo
United logo
Recaro logo
Adient logo
Consuma logo
Sky Medical Technology logo
Safran logo
P&O Cruises logo
Cathay Pacific logo


Acumen Talk The Evolution of Personal Privacy In Flight

Privacy, space, and exclusivity are synonymous with premium air travel and hiding away from fellow passengers hasn’t always been the main focus of cabin design. Simple Flying caught up with Acumen Design Associates CEO, Ian Dryburgh and brand experience director, Mike Crump, about the evolution of this factor.

Colour, materials and finish (CMF) have always been hugely important for aircraft interior designers and suppliers when reflecting an airline brand and soothing the passenger experience. PAX Tech talks to Acumen’s Lizzie Spreadbury in their article on page 7.

Airplane seat revolution creates one of biggest beds in the sky

One of the largest beds in the sky is set to debut in just a few months time when JetBlue starts flying its A321neos from Boston and New York to London. JetBlue's new Mint Studio offering consists of two mini-rooms at the front of its newest planes, each with a comfortable seat that turns into its own fully flat bed…

How Acumen's Mint cabin design for JetBlue enhances privacy and comfort

JetBlue announced a major refresh to its Mint service in late-November and in February launched its new A321neo Business Class cabin alongside its official designer partner Acumen Design Associates. Featuring the new Mint Suite and Mint Studio, the A321 will commission JetBlue’s anticipated flights to London starting this summer. A layout with fewer seats will debut on a limited number of flights between New York and Los Angeles this year.