News

Luxury Magazine caught up with Ian Druburgh to find out more about Acumen Design Associates. Ian founded Acumen Design Associates in 1981 as a multidisciplinary design consultancy. A named inventor on patents spanning many industry sectors, his commitment to innovation is the bedrock of the brand.

Acumen Design Associates has been recognised by The Crystal Cabin Awards as winner of the 2015 Premium Class and VIP category for its design work on Etihad Airways’ ‘The Residence by Etihad’, ‘First Apartments’ and ‘Business Studios’.

Hollywood superstar Nicole Kidman has been named as the new face of Etihad Airways, a post which will see the actress front the carrier’s ‘Flying Reimagined’ campaign. Kidman stars in a new television commercial to be aired globally and on social media with still versions appearing on print, digital and outdoor channels.

TheDesignAir’s Jonny Clark gives a comprehensive review of the Etihad A380 First Class passenger experience. Alongside an in-depth critique of the ‘First Apartments’ Jonny covers the check-in at Abu Dhabi’s terminal 3, and goes on to reveal a trip which captures the essence of an exceptional guest experience – recapturing the golden age of travel with un-paralleled service, food and…

With the global rise of wearable technology The Metro‘s James Day stopped by Acumen Design Associates with the challenge of designing a custom piece of wearable tech for the Metro’s readers. Acumen is no stranger to the wearable-tec market having already designed the FireFly™ Recovery Device which is used by athletes at all levels including professional premier club players and…

Following the Launch of Etihad’s groundbreaking A380 premium seating products, Acumen’s Anthony Harcup lifts the lid on the design thinking behind this revolutionary cabin. and discusses the role of disruptive products in the aviation sector.

We are delighted to report that the Ora round paper towel has won in the Household Product category at the Grocer Awards 2014. The awards ceremony was held at the Marriott Grosvenor Square, London. Oday Abbosh – CEO of Better All Round collected the award.

Recaro have publicly launched their brand-new entry into the Business Class market, the CL6710, in this month’s Aircraft Interiors International magazine.

Seen as an all-round British success story, the Firefly and Geko devices have been developed and brought to market by Acumen and Firstkind following a three year programme.

The world’s first ever round paper towel! This globally patented product is set to disrupt the paper towel category. Tesco have exclusive UK rights to the distribution of the product, which has been on sale in some 100 stores in 2013 and will shortly be in 500 stores, before rolling out further across the country.