News

Colour, material and finish play a crucial role in making an aircraft cabin attractive, sophisticated and comfortable. Ian Harbison, Editor of Aircraft Cabin Management, speaks to Acumen about industry trends, the luxury materials used in Etihad Airways’ ground-breaking A380 upper-deck, and how materials can be used to enhance the passenger experience.

John McKeever discusses the increased demand for Business Class seating and how airlines can differentiate in a crowded marketplace.

What will the private jet of the future be like? Ian Dryburgh, CEO of Acumen Design Associates, a leading aviation and transport design company, that created ‘The Residence’ for Etihad and the first flat-bed in the sky for British Airways, believes that the potential for customizing the luxury travel experience is more needed than ever.

Luxury Magazine caught up with Ian Druburgh to find out more about Acumen Design Associates. Ian founded Acumen Design Associates in 1981 as a multidisciplinary design consultancy. A named inventor on patents spanning many industry sectors, his commitment to innovation is the bedrock of the brand.

Acumen Design Associates has been recognised by The Crystal Cabin Awards as winner of the 2015 Premium Class and VIP category for its design work on Etihad Airways’ ‘The Residence by Etihad’, ‘First Apartments’ and ‘Business Studios’.

Hollywood superstar Nicole Kidman has been named as the new face of Etihad Airways, a post which will see the actress front the carrier’s ‘Flying Reimagined’ campaign. Kidman stars in a new television commercial to be aired globally and on social media with still versions appearing on print, digital and outdoor channels.

TheDesignAir’s Jonny Clark gives a comprehensive review of the Etihad A380 First Class passenger experience. Alongside an in-depth critique of the ‘First Apartments’ Jonny covers the check-in at Abu Dhabi’s terminal 3, and goes on to reveal a trip which captures the essence of an exceptional guest experience – recapturing the golden age of travel with un-paralleled service, food and…

With the global rise of wearable technology The Metro‘s James Day stopped by Acumen Design Associates with the challenge of designing a custom piece of wearable tech for the Metro’s readers. Acumen is no stranger to the wearable-tec market having already designed the FireFly™ Recovery Device which is used by athletes at all levels including professional premier club players and…

Following the Launch of Etihad’s groundbreaking A380 premium seating products, Acumen’s Anthony Harcup lifts the lid on the design thinking behind this revolutionary cabin. and discusses the role of disruptive products in the aviation sector.

We are delighted to report that the Ora round paper towel has won in the Household Product category at the Grocer Awards 2014. The awards ceremony was held at the Marriott Grosvenor Square, London. Oday Abbosh – CEO of Better All Round collected the award.