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Acumen Design Associates

Future First

Beyond Design

We design pioneering products and create engaging brand experiences that transform the way people live and move.

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British Airways Acumen collaboration

Collaborative

We work with like-minded clients and partners to shape big ideas into reality, with thoughtful and inspired design.

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Mint Studio - Tuft & Needle Sleep Experience

Inventive Spirit

We are an accomplished team of innovators, designers and visionaries, that are not afraid to question and challenge the status quo.

Meet the Team

Our Work

Our best work not only meets the client's brief but the ambitious standards we set for ourselves. It is innovative and practical, but above all challenges the status quo and often has a profound effect on our client's business and the industry in which they operate. Our work aims to have a social impact and alters the way in which people live and move.

We have worked with many of the world's leading brands, manufacturers and entrepreneurs in sectors as diverse as transportation, life sciences and consumer products. Much of our work has been recognised with awards and global acclaim. You can read more about some of the innovative products and experiences we have designed in our projects and news section.

Clients

From world-class airlines to cruise lines. From start-ups to renowned brands.
Airbus logo
British Airways logo
Etihad logo
Air Canada logo
Delta logo
jetBlue logo
ANA logo
United logo
Recaro logo
Adient logo
Consuma logo
Sky Medical Technology logo
Safran logo
P&O Cruises logo
Cathay Pacific logo

News

ANA Pivots to Sofa Seat Business with Safran The Room FX for 787-9

The Up Front writes about ANA’s new sofa seat from Safran Seats, The Room FX. The seats will be on the 787-9, a complicatedly narrow widebody cabin. The Room is widely acknowledged as the best business class seat currently flying.

British Airways debuts new short-haul seats

British Airways debuts new short-haul seats and cabin interiors on its next generation of Airbus A320neos and A321neos. The upgraded designs reflect a modern yet classic British interior, with input from British suppliers including Acumen Design Associates.

A Future for First Class?

We certainly think so. With the return of Etihad’s A380, Lufthansa and Swiss’s investment into First Class, and even Starlux bringing its own award-winning A350 First Class product to the skies, the future of this exclusive, highly valuable cabin class is anything but written off.

First Class Breakfast in Bed

The combination of a chaise lounge and reclining leather armchair gives our first class suite a relaxing home-like vibe. Executive Traveller writes about the pressure on airlines to continue refining the first experience.